Lucky the Leprechaun, mascot of LUCKY CHARMS.

*LUCKY CHARMS is a cereal brand based in the USA around 1962 by General Mills food Co.
(D-d-d-d-delicious, made of cereal and colored marshmallow).


Packaging design circa 1963-1964.

Store coupon circa 1970.

First Lucky Charms commercial done by BILL MELENDEZ, character animator of Peanuts.
(It seems like Lucky is dancing Riverdance while he´s walking).